Filled Positions

As a Performance Media Planner - Client Acquisition, will help develop the overall strategy for achieving prospective client goals and are comfortable summarizing complex tactical nuances into easy-to-understand language. Your focus will be on knitting all of the pieces together into a cohesive, full-funnel program including social, Google, programmatic, PR, SEO, affiliate, retention tactics, and direct partnerships, and then translating into pitch collateral.

What You'll Be Doing

• Planning and determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
• Coordinating and working with channel specialists to ensure channel-level strategies align with the overarching plan
• Research and analysis about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Forecasting and projections to ensure that projections match up with client budgets, efficiency requirements, and business objectives.
• Monitors Key Performance Indicators (KPI) for average deal size, close rate, deal velocity, client retention

Requirements

• 4 years of experience in cross-channel media planning and buying
• Deep knowledge of marketing funnels and flywheels
• Preceding experience with large sets of campaigns and/or clients
• Well-versed in Google Ads, Facebook, and similar self-serve platforms
• Great understanding of the larger marketing and media buying landscape
• Great familiarity with audience insight tools such as Global Web Index and other platforms

Preferred candidates with strong experience in planning and analyzing audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.

We offer a full-time, US-hours remote job, 40-hour workweek Mon-Fri, with excellent prospects for long-term growth for an ambitious experienced Performance Media Planner - Client Acquisition. We can offer HMO and other benefits to Philippine candidates.