How to Hire the Right Graphic Designer
Of all the types of freelancers or a remote team you may need, a graphic designer might be among the trickiest to hire. The challenge is that it’s a huge umbrella term for a wide variety of freelancers with different skill sets. In other words, there’s no one size fits all graphic designer. Some focus […]
Best Practices for Online Collaboration with Remote Workers
There’s little doubt that since the start of the coronavirus pandemic, remote work is a trend that’s likely here to stay. It’s probably no surprise, given that a majority of workers want to continue working remotely even after the pandemic ends. But moving to remote work has its pitfalls. And in today’s global environment, where […]
How to Hire an SEO Specialist
One of the more challenging marketing roles to hire for is search engine optimization (SEO). The reason for this is two-fold: 1) The rules of SEO are constantly evolving and 2) It can take several months to results from an SEO expert’s work. It’s hard to justify paying someone for performing work when there’s little […]
Overcoming the Time Zone Challenge When Working with VAs
Bringing a VA into your remote team mix can sometimes mean working across time zone. That’s part of the beauty of remote work, after all. You — and your team — can work from anywhere! But this also creates a few challenges, namely in the way you communicate. When several time zones separate you […]
Best project management tools for 2021
Finding a project management tool is not like finding a needle in a haystack. Quite the opposite, actually — with hundreds to choose from, the tools are the haystack. They each work a little differently in terms of interface and functionality, but ultimately accomplish the same key goal: to make your work life easier. Here are our top […]
3 Ways to Cut Costs without Hampering Growth
There’s little question that the global economy is struggling thanks in large part to the coronavirus pandemic that’s been dragging on now for about a year. Despite a huge amount of uncertainty and fragility, the IMF projects that the global economy will grow more than five percent this year. That’s good news, right? Yes and no. While […]
Measuring Return on investment (ROI) When Hiring Virtual Assistants
Businesses hire VAs (or any type of employee, for that matter) with one main goal in mind: to get a return on their investment. They have too much work to do and need to spread it around, so they bring in a VA to offload some of their tasks. This can be a savvy move […]
3 Things Remote Work Companies Do Better than Anyone Else
Today’s business world moves exceedingly fast and is getting faster all the time. Companies constantly need to need to adapt to new circumstances and economic realities quickly and effectively, or else potentially face being put out of business by a faster-moving competitor. Even prior to the pandemic, remote work was a growing trend, particularly among tech […]
The Ins and Outs of Search Engine Optimization
Let’s face it: It’s really hard to have a successful business today without a website. Even if you do have a website, it doesn’t guarantee the right people will see it, explore it, and become a customer or client. There are a wide variety of factors that go into having a website that converts traffic to leads […]
How to create evergreen content and when to update it
There’s the little question these days that evergreen content is king in the marketing world. Despite content marketing costing about 62 percent less than other outbound marketing activities, only about 24 percent of businesses said they’ve shifted budgets from traditional advertising channels to content marketing, with 37 percent saying they’re not spending any money on traditional advertising. In fact, due in […]