Filled Positions

As a Search Engine Marketing (SEM) Specialist, you will be responsible for managing and optimizing paid search campaigns to increase brand visibility and drive targeted traffic to our website. You will work closely with the marketing team to develop SEM strategies and analyze campaign performance. 

What you'll be doing 

• Conducting keyword research and analysis to identify target keywords and phrases 
• Creating and managing paid search campaigns on platforms such as Google Ads and Bing Ads 
• Writing compelling ad copy and optimizing landing pages for maximum conversion
• Monitoring campaign performance and adjusting bids, budgets, and targeting as needed 
• Analyzing data and providing actionable insights and recommendations for campaign optimization 
• Collaborating with cross-functional teams to align SEM strategies with overall marketing objectives 
• Staying up-to-date with industry trends and best practices in SEM 
• Conducting competitor analysis to identify opportunities and threats
• Implementing A/B tests to improve campaign performance 
• Tracking and reporting on key performance indicators (KPIs) 

Requirements 

• Bachelor's degree in Marketing, Advertising, or related field 
• 2+ years of experience in SEM or digital marketing
• C1/C2 English Level proficiency (both written and spoken English)  
• Proficiency in Google Ads and/or Bing Ads 
• Strong analytical and problem-solving skills 
• Experience with data analysis and reporting tools 
• Knowledge of SEO principles and best practices 

Preferred candidates who have a strong background in SEM and digital marketing, with a bachelor's degree in Marketing, Advertising, or a related field. Experience with Google Ads and/or Bing Ads is preferred, along with a solid understanding of SEO principles and best practices. Strong analytical and problem-solving skills are highly valued in this role. 

We offer a full-time, US-hours remote job, 40-hour workweek Mon-Fri, with excellent prospects for long-term growth for an ambitious experienced SEM Specialist. We can offer HMO and other benefits to Philippine candidates.