The Ins and Outs of Email Marketing
Of all the marketing vehicles available to us today, email marketing consistently ranks as one of the most effective and cost-efficient. And it’s no surprise, given that most email marketing is opt-in, meaning that the people you’re marketing to have opted in to receiving emails from you. What’s more, unlike buying advertising spaces online, sending […]
Is Remote Work the New Normal?
It seems that since the start of the coronavirus pandemic, remote work has been on everyone’s mind. It’s true that millions of people who normally would go to an office to work are now working from remotely—as much as 81 percent of all workers according to one Gartner survey. The same survey found that about […]
How to Hire a Freelance Writer
When you look online for a Freelance Writer, it can be easy to feel a bit overwhelmed. After all, in many online marketplaces, there are hundreds—if not thousands—of writers. There are writers from nearly every country around the world and at nearly every price point imaginable. It can be very difficult to compare one writer […]
In-house vs. Freelance: When to Hire a Freelancer and When not to
We live in a new age, where technology has transformed business. From creating and selling virtual products to new digital marketing channels that didn’t exist before to customer acquisition automation, technology has changed not only how we buy and sell goods and services, but also what we buy. Technology has also changed how work gets […]