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2020 was certainly a whirlwind year, filled with many ups and downs, bumps in the roads, and obstacles. Although the global economy is still limping along while the pandemic continues, we’re in a new year, thankfully. It’s a perfect time to think about and plan what you’re going to do to make 2021 successful.   For […]

Let’s face it: It’s really hard to have a successful business today without a website. Even if you do have a website, it doesn’t guarantee the right people will see it, explore it, and become a customer or client. There are a wide variety of factors that go into having a website that converts traffic to leads […]

There’s the little question these days that evergreen content is king in the marketing world. Despite content marketing costing about 62 percent less than other outbound marketing activities, only about 24 percent of businesses said they’ve shifted budgets from traditional advertising channels to content marketing, with 37 percent saying they’re not spending any money on traditional advertising. In fact, due in […]

Now that the age of remote work is really here, plenty of businesses are learning how to hire a remote team. However, what do you do if you’re a relatively new or small business with little to no experience in working remotely? Unfortunately, it’s usually not just a matter of getting some video conference tools […]

Did you make a New Year’s resolution to start a business in 2021? If so, congratulations! Although the coronavirus pandemic continues to cause uncertainty in the global economic outlook, now is an excellent time to start a new venture. In fact, recessions are great times to launch a business.   Of course, before you dive head first into the deep end, there […]

With easier access to technology, it’s also getting more and more competitive to scale your business quickly. By definition, scaling a business means adding new customers. That’s a given, but it’s not the only thing businesses should consider doing in order to achieve scale. Businesses that scale quickly rely on creating efficiencies, both in terms of customer acquisition […]

Let’s face it:  2020 has been a hard year for many businesses. While certain industries are thriving, others are really struggling to keep their heads above water. It’s still unclear when the pandemic will ebb permanently, and when the global economy will be back on track. One thing, however, is certain:  Things aren’t likely to return to […]

This is Part 2 of a 2-part series on how to develop a content plan. You can read Part-1 here.  Developing a content plan that works requires a multi-faceted approach that takes into consideration a number of factors about your customers. Ideally, you’ll have done some of the basic parts that make up a content plan, […]

The phrase, “Content is king,” is something you’ve likely heard used frequently over the past 10+ years in relation to marketing. And for a good reason. In today’s world, storytelling is more important than ever before. Storytelling helps people emotionally connect to and understand a brand, and has been a major marketing vehicle for decades.   In […]

In today’s digital world, it’s important for businesses to be able to stay focused and organized in terms of using digital channels to sell their products or services. The truth is that there are a huge number of channels to focus on, yet limited time and money to fully address them. Too often, businesses will […]