4 Barriers of Hiring Offshore Workers and How to Overcome Them

Posted by Nick Brandt 4 years ago

There’s no question that offshore workers provide value to an organization. For startups, offshore employees are usually some of the first hires. They bring specialized skills to the table, usually at a lower cost than hiring a local employee. This allows you to ramp up your business quickly without taking on costly overhead and risk.   […]

How a VA Helps You Scale Your Business

Posted by Leo Gestetner 4 years ago

As a business owner, you have many superpowers. But handling your entire workload yourself isn’t one of them. Time is finite, and unless you want to spend all of yours working in your business (and heading toward burnout), you’ll eventually need to delegate some of your workloads.   This can be a good “problem” to […]

The Essential Data Your Business Needs to Track

Posted by Leo Gestetner 4 years ago

From the websites we visit the number of steps we take while wearing a smartwatch, it seems like everything we do today generates data and is tracked by someone. In fact, we live in a world that’s flooded with data, and businesses that know how to collect and analyze data properly are more likely to […]

How to Hire an SEO Specialist

Posted by Nick Brandt 4 years ago

One of the more challenging marketing roles to hire for is search engine optimization (SEO). The reason for this is two-fold:  1) The rules of SEO are constantly evolving and 2) It can take several months to results from an SEO expert’s work. It’s hard to justify paying someone for performing work when there’s little […]

What Are the Different Roles Required to Build a Website?

Posted by Leo Gestetner 4 years ago

“I need someone to make a website for me!”  That’s a common phrase web developers and designers hear all the time. However, creating a website from scratch often requires a far more intricate and nuanced approach than most realize. What’s more, there are many different types of developers (and designers for that matter), and depending on […]

Best project management tools for 2021

Posted by Nick Brandt 4 years ago

Finding a project management tool is not like finding a needle in a haystack. Quite the opposite, actually — with hundreds to choose from, the tools are the haystack. They each work a little differently in terms of interface and functionality, but ultimately accomplish the same key goal: to make your work life easier.  Here are our top […]

The Ins and Outs of Search Engine Optimization

Posted by Nick Brandt 4 years ago

Let’s face it: It’s really hard to have a successful business today without a website. Even if you do have a website, it doesn’t guarantee the right people will see it, explore it, and become a customer or client. There are a wide variety of factors that go into having a website that converts traffic to leads […]

How to create evergreen content and when to update it

Posted by Nick Brandt 4 years ago

There’s the little question these days that evergreen content is king in the marketing world. Despite content marketing costing about 62 percent less than other outbound marketing activities, only about 24 percent of businesses said they’ve shifted budgets from traditional advertising channels to content marketing, with 37 percent saying they’re not spending any money on traditional advertising. In fact, due in […]

How to Develop a Content Plan for Your Business part 1

Posted by Nick Brandt 5 years ago

The phrase, “Content is king,” is something you’ve likely heard used frequently over the past 10+ years in relation to marketing. And for a good reason. In today’s world, storytelling is more important than ever before. Storytelling helps people emotionally connect to and understand a brand, and has been a major marketing vehicle for decades.   In […]

How to Engineer Business Growth during the Pandemic

Posted by Nick Brandt 5 years ago

It’s no secret that many business sectors around the world are struggling to keep their heads above water during the coronavirus pandemic. From travel to hospitality and tourism to retail and manufacturing, many companies have seen considerable declines in revenues and slow in business growth, And while companies consider how to balance profits with worker […]