Blog

Time is one of the most precious commodities in business, and most business leaders feel like they could use more of it. That’s why it stings to know that most employees spend as much as 20-40% of their time on non-revenue-generating activities. Or put another way, that’s one or two entire workdays that aren’t helping […]

In our current landscape of unprecedented inflation and ongoing uncertainty, businesses are keener than ever to manage their money. Many companies are choosing to absorb some of their increased expenses instead of passing them on to their customers, while others simply have no choice but to increase their prices to stay in business. In the […]

Offshoring is defined as the process of sending jobs overseas. Because those jobs go overseas instead of to someone within the company’s own home country, many business owners (and consumers) wonder it’s even ethical to offshore in the first place. Our answer: it depends.  Job security is and always will be a top concern among […]

Offshoring is a growing trend among companies of all sorts and sizes, and for good reason. It offers a cost-effective, high-quality solution in the midst of the Great Resignation, where local talent is leaving faster than companies can find replacements. If you’re not sure how you can benefit from offshoring, it’s helpful to look at […]

It’s no secret that a virtual assistant can save you money compared to hiring a regular employee while also giving you access to highly sought-after skills. Many VAs are independent contractors, which means you save money on employment taxes, benefits, and general overhead. Savings aside, let’s focus on spending: Just how much does hiring a […]

There’s little question that the global economy is struggling thanks in large part to the coronavirus pandemic that’s been dragging on now for about a year. Despite a huge amount of uncertainty and fragility, the IMF projects that the global economy will grow more than five percent this year. That’s good news, right?   Yes and no. While […]

Businesses hire VAs (or any type of employee, for that matter) with one main goal in mind: to get a return on their investment.   They have too much work to do and need to spread it around, so they bring in a VA to offload some of their tasks. This can be a savvy move […]

With easier access to technology, it’s also getting more and more competitive to scale your business quickly. By definition, scaling a business means adding new customers. That’s a given, but it’s not the only thing businesses should consider doing in order to achieve scale. Businesses that scale quickly rely on creating efficiencies, both in terms of customer acquisition […]

This is Part 2 of a 2-part series on how to develop a content plan. You can read Part-1 here.  Developing a content plan that works requires a multi-faceted approach that takes into consideration a number of factors about your customers. Ideally, you’ll have done some of the basic parts that make up a content plan, […]

In today’s digital world, it’s important for businesses to be able to stay focused and organized in terms of using digital channels to sell their products or services. The truth is that there are a huge number of channels to focus on, yet limited time and money to fully address them. Too often, businesses will […]