Filled Positions

As a Senior Performance Marketing Analyst, you will play a crucial role in optimizing and analyzing the effectiveness of our marketing campaigns. Your expertise in performance marketing, data analysis, and digital advertising will contribute to driving our business growth and maximizing return on investment. 

What you'll be doing 

• Developing and implementing performance marketing strategies to drive customer acquisition and retention 
• Analyzing marketing data and performance metrics to identify trends, insights, and optimization opportunities 
• Conducting A/B tests and multivariate experiments to improve campaign performance 
• Collaborating with cross-functional teams to align marketing efforts with business objectives 
• Managing and optimizing digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads) 
• Monitoring and reporting on key performance indicators (KPIs) to measure campaign success 
• Utilizing web analytics tools to track and analyze user behavior and conversion funnels 
• Providing recommendations and actionable insights based on data analysis 
• Staying updated with industry trends, best practices, and emerging technologies in performance marketing 

Requirements 

• Bachelor's degree in Marketing, Business, or a related field 
• Proven experience as a Performance Marketing Analyst or a similar role 
• C1/C2 English Level proficiency (both written and spoken English)  
• Strong analytical skills with expertise in data analysis and reporting tools (e.g., Google Analytics, Excel) 
• In-depth knowledge of performance marketing channels and platforms 
• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads) 
• Experience with A/B testing and experimentation methodologies 
• Understanding of conversion rate optimization (CRO) principles and techniques 
• Excellent problem-solving and critical-thinking abilities 
• Strong interpersonal and presentation skills 

Preferred candidates for this role will have a solid background in performance marketing, with a track record of driving successful campaigns and achieving measurable results. Experience in working with large data sets and data visualization tools (e.g., Tableau, Power BI) will be considered an advantage. Additionally, candidates with certifications in performance marketing and familiarity with marketing automation platforms will be given preference. 

We offer a full-time, US-hours remote job, 40-hour workweek Mon-Fri, with excellent prospects for long-term growth for an ambitious experienced Senior Performance Marketing Analyst. We can offer HMO and other benefits to Philippine candidates.